Whether you're looking for a job, trying to prove your expertise or searching for the best candidates to join your company, social media outlets have become invaluable. Anyone can use these mediums, but to leverage them effectively it's important you understand the best strategies to follow. Stefanie Lomax, director of human resources at Rolyn, gives Tim Muma the key components to keep in mind when utilizing social media. Stefanie offers up a variety of examples to illustrate the positive impact of social media, as well as the dangers involved in using technology.